The Joyce Theater

We handled the press for all the Joyce Theater presentations for over 20 years–from the summer of 1984 through summer of 2004–which meant that we worked with companies from all over the world, introducing us to a dizzying amount of dance and a series of new international cultural experiences.  It’s not often that a dance show becomes breaking national news. But when it’s offered, rather than a dream fulfilled, it’s a nightmare unrequested. The photo shoot for the U.S. opening of the Classical Dance Company of Cambodia in 1990 turned into a press conference about dancers’ defection when it was discovered that a number of performers had suddenly disappeared the afternoon before the company’s American debut. The Joyce hosted Altogether Different, our office had to organize the photo shoots, which meant getting eight different choreographers with eight different daily schedules and touring schedules into the same space at the same time. For several years, TimeOut gave the festival incredible coverage, a spread with each participant getting a full-page photo and extended caption.  Oh! Besides the artists, there was the photographer’s schedule, too.  Another way of describing it is: herding cats.

Country: USA

Years: 1984, 1985, 1986, 1987, 1988, 1989, 1990, 1991, 1992, 1993, 1994, 1995, 1996, 1997, 1998, 1999, 2000, 2001, 2002, 2003, 2004

Art form: Institutional